Through comprehensive research for a store chain, we discovered that communications received between 8-11 PM substantially outperformed those sent during typical daytime, producing 187% higher visibility.
Key elements included:
- RTL interface transformation that maintained accessibility
- Script-optimized typography
- Application efficiency for both language versions
- Seamless language switching without app restart
After hiring three separate international agencies that couldn't generate results, my organization finally engaged a specialized digital Riyadh's top marketing company company ThreeSixty Agency Riyadh. The disparity in outcomes was astonishing.
For a official platform, we created tailored measurement that discovered considerable disparities in behavior between local tongue and international tongue visitors. This understanding resulted in specific improvements that improved total platform performance by seventy-three percent.
After extended periods of underwhelming adoption with their standard software, their optimized Saudi-focused application produced a 243% improvement in installations and a 176% rise in regular engagement.
I advise categorizing competitors as:
- Direct competitors (offering very similar products/services)
- Indirect competitors (with some overlap)
- Potential disruptors (new companies with disruptive capabilities)
Six months into our launch, our conversions were disappointing. It wasn't until I chanced upon a thorough analysis about our industry that I understood how ignorant I'd been to the business environment around us.
Begin by mapping ALL your competitors – not just the well-known ones. During our investigation, we found that our most significant rival wasn't the famous brand we were watching, but a new startup with an novel strategy.
Important dual-language measurements to analyze:
- Language switching patterns
- Completion ratio disparities by language preference
- Exit positions in converted paths
- Query patterns variations across languages
Important categories to create:
- Location areas within Saudi Arabia (behavior differs substantially between areas)
- Financial categories specific to the Saudi economy
- Value alignment spectrum
- Online proficiency levels
I dedicate at least 120 minutes each week analyzing our competitors':
- Digital architecture and UX
- Blog posts and publishing frequency
- Social media presence
- Customer reviews and ratings
- Search tactics and positions
After years of guiding efforts based on assumptions, their new analytics-based strategy produced a two hundred forty-three percent increase in conversion rate and a substantial drop in marketing expenses.
Critical features included:
- Disconnected information storage
- Seamless refreshing when connection restored
- Visible notification of network availability
- Appropriate restrictions of particular functions when without connection
For a banking client, we implemented a specialized measurement framework that included Saudi-specific behavioral indicators. This technique uncovered formerly invisible sales possibilities that improved their revenue by 127%.
Essential components included:
- Appropriate visuals selection
- Modest representation of persons
- Palette selections resonating with cultural tastes
- Thoughtful incorporation of cultural patterns
For a shopping client, we implemented an application that carefully combined global practices with culturally appropriate design elements. This strategy improved their installation frequency by over one hundred twenty percent and interaction by over ninety percent.
Last year, I observed as three rival companies spent significantly into expanding their presence on a particular social media platform. Their efforts flopped as the channel appeared to be a poor fit for our sector.
I currently use several resources that have substantially enhanced our market intelligence:
- SEO tools to monitor competitors' keyword performance
- Mention tracking tools to follow competitors' social activity
- Digital tracking tools to monitor updates to their digital properties
- Email capture to get their promotional messages
I use a basic spreadsheet to track our rivals' pricing changes every week. This has already enabled us to:
- Spot seasonal discount patterns
- Recognize package deal tactics
- Grasp their cost structure
When I started my retail business three years ago, I was convinced that our unique products would sell themselves. I overlooked market research as unnecessary – a mistake that almost destroyed my entire business.
For a entertainment software, we applied thorough performance improvement that lowered initiation period by 67% and screen changes by 43%. These optimizations enhanced user retention by two hundred eighteen percent.
Key optimizations included:
- Aggressive image optimization
- Information anticipation based on consumer habits
- View reclamation for system optimization
- Non-blocking operations for interface responsiveness