I use a basic document to track our competition's costs modifications weekly. This has already helped us to:
- Discover cyclical promotion cycles
- Detect special offer approaches
- Comprehend their pricing psychology
Last week, a restaurant owner in Riyadh complained that his establishment wasn't visible in Google results despite being highly rated by customers. This is a common issue I see with Saudi establishments throughout the Kingdom.
With detailed analysis for a shopping business, we discovered that emails sent between evening hours significantly surpassed those sent during traditional working periods, achieving substantially greater visibility.
Essential modifications included:
- Including preferred Saudi financial services like Mada
- Simplifying delivery details for Saudi locations
- Providing Arabic language support throughout the transaction flow
- Presenting shipping schedules customized to Saudi regions
I spend at least a substantial amount of time each week reviewing our competitors':
- Top Digital marketing agencies ksa architecture and navigation
- Blog posts and publishing frequency
- Online platforms engagement
- Client testimonials and assessments
- SEO services in Jeddah strategy and positions
Assisting an technology store, we identified that their typical purchase flow was causing needless difficulties for Saudi users. After implementing specialized enhancements, their purchase cancellation frequency reduced by over a third.
For a medical clinic in Jeddah, we boosted their local visibility by nearly one hundred percent by ensuring their company details was completely matching in both Arabic and English across all platforms.
Our studies has revealed that Saudi customers specifically seek these trust signals:
- Local office address
- Local authorization marks
- Clear return policies
- SAR costs with inclusive transportation fees
With extensive testing for a cuisine platform client, we discovered that campaigns presented between 9-11 PM substantially surpassed those delivered during typical prime times, generating 163% greater purchases.
For a investment institution, we implemented a adaptive interface framework that automatically adjusted menus, text presentation, and structure based on the active language, producing a 42% growth in user engagement.
Recently, a store owner contacted me after using over 300,000 SAR on underperforming paid advertising. After restructuring their campaign, we generated a four hundred seventy-three percent improvement in ROAS.
Half a year into operations, our conversions were underwhelming. It wasn't until I accidentally a detailed analysis about our industry that I realized how blind I'd been to the business environment around us.
A fashion retailer achieved a 93% increase in smartphone sales after applying these optimizations:
- Streamlined form fields
- Easy-to-touch navigation
- Simplified purchase experience
- Reduced waiting periods
A few months ago, an e-commerce client was experiencing a poor 0.8% purchase ratio despite high visitors. After implementing the techniques I'm about to share, their conversion rate grew to 3.7%, generating a 362% growth in revenue.
I presently employ several tools that have substantially upgraded our market intelligence:
- Keyword trackers to monitor rivals' search rankings
- Social listening platforms to follow competitors' online presence
- Website analysis platforms to track updates to their websites
- Email capture to get their promotional messages
Begin by listing ALL your rivals – not just the obvious ones. Throughout our research, we found that our most significant threat wasn't the established brand we were watching, but a new startup with an innovative strategy.
I recommend categorizing competitors as:
- Direct competitors (offering nearly identical products/services)
- Peripheral competitors (with some similarity)
- Emerging disruptors (new entrants with game-changing capabilities)
When I established my online business three years ago, I was certain that our unique products would stand out naturally. I ignored competitive research as a waste of time – a mistake that nearly ruined my entire company.
Recently, I watched as three rival companies spent significantly into growing their business on a particular social media platform. Their attempts flopped as the platform turned out to be a mismatch for our market.