For a hotel client, we found that word-for-word transfer of their foreign queries produced extremely inefficient costs. After applying a regionally-specific query technique, their conversion expense decreased by seventy-three percent.
Effective approaches included:
- Emphasizing communal benefits rather than individual gains
- Including appropriate faith elements where suitable
- Adjusting offer terminology to align with Saudi social expectations
- Producing distinct message options for various areas within the Kingdom
Last month, a clothing brand contacted me after spending over 150,000 SAR on social media advertising with minimal returns. After restructuring their campaign, we achieved a dramatic growth in advertising efficiency.
Additional timing findings included:
- Reduced rivalry during prayer times with steady conversion rates
- Higher response on non-workdays notably after evening prayers
- Temporal differences needing budget adjustments during Ramadan
- Academic calendar influences on certain categories
Last week, a Riyadh's Top Marketing Company director lamented that his online presence was burning through considerable sums of riyals with minimal return. After examining his strategy, I found multiple critical errors that are remarkably frequent among Saudi businesses.
Effective strategies included:
- Selecting products suitable for Saudi expectations
- Modifying product descriptions to highlight characteristics significant for Saudi shoppers
- Unique selections for religious occasions
- Measurement adjustments for regional preferences
Key improvements included:
- Honest fulfillment projections for diverse locations of the Kingdom
- Multiple delivery options including expedited service in metropolitan areas
- Comprehensive monitoring with local alerts
- Changeable arrangements for deliveries
A few months ago, a retail chain allocated over 200,000 SAR in conventional advertising with minimal results. After moving just 30% of that investment to handheld promotion, they achieved a 328% increase in foot traffic.
Important methods included:
- Consulting Saudi regional experts to determine real query patterns
- Analyzing Saudi competition for search term strategies
- Creating a dual-language query framework to capture every possible users
- Applying local language variations in place of standard Arabic
Through comprehensive research for a meal service company, we identified that advertisements shown between night time significantly surpassed those presented during standard prime times, generating substantially higher purchases.