Add Successful Information Strategy for Saudi Audiences
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A beverage company in Riyadh experienced a substantial increase in store visits by launching location-based smartphone promotions that connected with users within a 2-kilometer range of their locations.
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For a investment company, we developed a information campaign about generational wealth that included halal investment concepts. This information exceeded their former typical investment tips by over four hundred percent in interaction.
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After working with three distinct international agencies that were unable to provide results, my company finally hired a professional digital marketing company Riyadh. The difference in results was dramatic.
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Helping a medical center, we transformed their word-based wellness content into graphic explanations with illustrations. This technique enhanced their content consumption by two hundred nineteen percent.
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Half a year into business, our revenue were underwhelming. It wasn't until I happened to a detailed analysis about our market sector that I realized how oblivious I'd been to the competitive landscape around us.
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For a digital service, we discovered that their English content was significantly stronger than their Arabic content. After upgrading their Arabic content quality, they experienced a 129% improvement in conversion rates from Arabic-speaking readers.
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Recently, a shop network spent over 200,000 SAR in traditional marketing with underwhelming outcomes. After transitioning just 30% of that investment to handheld promotion, they saw a 328% increase in store visits.
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I advise classifying competitors as:
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* Direct competitors (offering nearly identical products/[affordable web design services](https://visualchemy.gallery/forum/profile.php?id=4791789))
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* Indirect competitors (with some overlap)
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* New threats (new companies with innovative potential)
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When I established my retail [analyze business competitors](http://git.bplt.ru:3000/sherrylruhl160/saudidigital-2009/wiki/Developing-Arabic-Case-Studies-That-Actually-Engage) three years ago, I was convinced that our unique products would stand out naturally. I ignored market research as unnecessary – a decision that practically destroyed my entire venture.
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Using detailed analysis for a meal service customer, we discovered that campaigns delivered between 9-11 PM substantially outperformed those delivered during traditional peak hours, achieving substantially higher purchases.
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Initiate by mapping ALL your rivals – not just the obvious ones. Throughout our investigation, we discovered that our most significant rival wasn't the famous business we were watching, but a new business with an unique approach.
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I now employ several applications that have substantially improved our competitor analysis:
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* Keyword trackers to track competitors' search rankings
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* Mention tracking platforms to monitor competition's social activity
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* Website analysis platforms to monitor modifications to their digital properties
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* Communication monitoring to receive their campaigns
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I spend at least 120 minutes each Monday reviewing our competitors':
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* Digital architecture and navigation
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* Articles and content calendar
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* Digital channels engagement
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* Customer reviews and ratings
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* SEO tactics and performance
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I use a straightforward spreadsheet to record our competition's pricing adjustments every week. This has already enabled us to:
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* Spot cyclical promotion cycles
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* Detect special offer tactics
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* Comprehend their cost structure
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Recently, I witnessed as three similar businesses spent significantly into expanding their presence on a particular social media platform. Their efforts flopped as the platform turned out to be a poor fit for our market.
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