A beverage company in Riyadh experienced a substantial increase in store visits by launching location-based smartphone promotions that connected with users within a 2-kilometer range of their locations.
For a investment company, we developed a information campaign about generational wealth that included halal investment concepts. This information exceeded their former typical investment tips by over four hundred percent in interaction.
After working with three distinct international agencies that were unable to provide results, my company finally hired a professional digital marketing company Riyadh. The difference in results was dramatic.
Helping a medical center, we transformed their word-based wellness content into graphic explanations with illustrations. This technique enhanced their content consumption by two hundred nineteen percent.
Half a year into business, our revenue were underwhelming. It wasn't until I happened to a detailed analysis about our market sector that I realized how oblivious I'd been to the competitive landscape around us.
For a digital service, we discovered that their English content was significantly stronger than their Arabic content. After upgrading their Arabic content quality, they experienced a 129% improvement in conversion rates from Arabic-speaking readers.
Recently, a shop network spent over 200,000 SAR in traditional marketing with underwhelming outcomes. After transitioning just 30% of that investment to handheld promotion, they saw a 328% increase in store visits.
I advise classifying competitors as:
- Direct competitors (offering nearly identical products/affordable web design services)
- Indirect competitors (with some overlap)
- New threats (new companies with innovative potential)
When I established my retail analyze business competitors three years ago, I was convinced that our unique products would stand out naturally. I ignored market research as unnecessary – a decision that practically destroyed my entire venture.
Using detailed analysis for a meal service customer, we discovered that campaigns delivered between 9-11 PM substantially outperformed those delivered during traditional peak hours, achieving substantially higher purchases.
Initiate by mapping ALL your rivals – not just the obvious ones. Throughout our investigation, we discovered that our most significant rival wasn't the famous business we were watching, but a new business with an unique approach.
I now employ several applications that have substantially improved our competitor analysis:
- Keyword trackers to track competitors' search rankings
- Mention tracking platforms to monitor competition's social activity
- Website analysis platforms to monitor modifications to their digital properties
- Communication monitoring to receive their campaigns
I spend at least 120 minutes each Monday reviewing our competitors':
- Digital architecture and navigation
- Articles and content calendar
- Digital channels engagement
- Customer reviews and ratings
- SEO tactics and performance
I use a straightforward spreadsheet to record our competition's pricing adjustments every week. This has already enabled us to:
- Spot cyclical promotion cycles
- Detect special offer tactics
- Comprehend their cost structure
Recently, I witnessed as three similar businesses spent significantly into expanding their presence on a particular social media platform. Their efforts flopped as the platform turned out to be a poor fit for our market.